THE FIRST STEP TO A BEST-SELLING EBOOK
By David Garfinkel
(c) David Garfinkel - All Rights reserved
Why do some ebooks sell off the charts, while other ones
can barely get off the ground?
You'd be surprised.
The other day, I was having breakfast with a friend who is
a world-famous, best-selling "bookstore book" author. I
asked him, "Hey - how's your ebook doing?"
His answer: "I've... sold... four."
We talked for a little while about what he was doing. I
saw his problem - he was applying his success formula for
"bookstore books" to ebooks. And it wasn't working very
well on the 'Net.
I told him, "People don't buy ebooks to stimulate their
minds or indulge their imaginations. Harry Potter would
never make it as an ebook. Authors you see on Larry King
or Oprah don't write the kind of books that sell well as
digital products on the Net. If he were alive and writing
today, even Ernest Hemingway would fall short."
Me, I'm what you would call a best-selling ebook author.
But, unlike the New York Times bestselling authors, I don't
write any groundbreaking, "brilliant" material to sell on
the Web.
What I write is intensely *practical* -- simple, step-by-
step, problem-solving, time-saving stuff. With ebooks like
that, my sales really do go off the charts.
Now you might accuse me of bragging. But now that I have
your attention, how would you like to know my secret for a
bestselling ebook?
It's simple.
The ebook must...
1) make a big promise
2) to solve a major, nagging problem
3) for a rabid market.
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
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To show you what I mean, here are three examples of ebook
ideas.
First, a lame example:
An ebook on creating a more pleasant living environment for
yourself by choosing the right wall hangings. This could
possibly work as a bookstore book, but it's a TERRIBLE idea
for a bestselling ebook.
Why? Because there just isn't a large, rabid group of
people laying awake at night, tossing and turning, tortured
with the thought, "If only I had the right paintings and
tapestries on my walls, then my life would be perfect."
Now, let's move on and look at an OK example:
An ebook on keeping an old junker going without spending a
lot of money. This is "OK" because there are always a lot
of people who have old, broken-down cars and need to keep
them going without putting tons of money into repairs.
This problem really does keep them awake at night.
Why is this only an "OK" idea?
Because even though it would make sense from your point of
view for these people to spend $19 or $29 on your ebook to
save hundreds of dollars in repairs, they are probably
watching their pennies and won't be super-likely to buy
your ebook.
Sure, they should.
But that doesn't mean they will.
Finally, an excellent example:
An ebook on a how to save A LOT of money selling your own
house without using a real estate agent, thus holding onto
thousands of dollars you would have otherwise paid in
commissions.
This is an "excellent" ebook idea because in America, one
in five people move every year - so there's a large market.
They're "rabid" because many of them really resent paying
real estate agents a large commission, and that commission
is a major, annoying problem for these people.
By the way, I have a friend who wrote such a book, and the
sales of his ebook have given him and his wife enough money
to cover their own mortgage and two car payments every
month for several years.
I'd call that a best-seller -- wouldn't you? :)
So, to wrap up, before you dive into your new ebook, ask
yourself these three questions:
1. Who is my Rabid Market?
2. What is my Big Promise?
3. What Major, Nagging Problem does it solve?
Answer those questions, and you're well on your way to
creating a best-selling ebook on the Internet!
David Garfinkel is a leading Web sales copywriter who helps
authors market and sell ebooks. He is co-author of "eBook
Secrets Exposed: How to Make MASSIVE Amounts of Money In
Record Time With Your Own eBook (Whether You Wrote It Or
Not!)" For more information, visit:
Ebook Secrets Exposed
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